This summer, my law firm and tax preparation franchise unveiled brand-new websites. While updating your company website's design and look is a good idea, redesigning your entire site just to give it a facelift is a wasted opportunity. I had three goals for my sites' respective redesigns. 

First, I wanted to update the look; we recently completed a companywide rebranding effort, so the sites  needed to reflect the new look. Second, I wanted to simplify existing content and tools, and add new information. Finally, I wanted to make our sites easier and more intuitive to navigate. What's the point of having a beautiful, informative website if no one can find anything?

Of course, I'm not a web developer. Honestly, I'm nowhere near as tech-savvy as I'd like to be. To make up for that, I have an incredible IT team. When these IT geniuses get talking, I have no idea what they are saying most of the time, and that's OK.